Friday, 20 April 2012

Design the New Business

Increasingly both designers and businesses are coming to the realisation that a revolution is required; a design revolution in business. This documentary looks at how design can, and must be, incorporated in business. Designers need to develop more business thinking, and businesses need to adopt more design thinking. Indeed, the problems and challenges in today's world such as increasing complexity, faster pace of change, and so-on behooves businesses to incorporate more design principles and thinking in how they shape and design their business models, shape their strategic thinking, and constructing and imagineering new value propositions for the market.

For finance, there are many challenges facing the finance industry, conditions are tough, investment banks face damaged reputations and public backlash, and unsustainable business practices have been revealed and broken; so design thinking and practice must be important for the finance industry and finance practitioners.

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